What is an employee motivation and its Components



Employee motivation
Employee motivation means the force within employee that activates employee behavior within an organization.  
 Employee motivation is a function of three distinct components namely; Intensity, Direction, and Persistence.

Intensity  
Refers to the amount of mental and physical effort put forth by the salesperson.


What is an employee motivation and its Components
Direction
The extent to which an individual determines and chooses efforts  focused on a particular goal.

Persistence

The extent to which the goal-directed effort is put forth over time.



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